Lead Manulife rewards strategy with loyalty programs, digital integrations, and hybrid work requiring three office days weekly. Own member value from concept through optimization.

This Senior Product Manager role owns end-to-end rewards and loyalty strategy for Manulife members. You will design programs, manage budgets, gather requirements, and deliver measurable engagement outcomes. Success requires digital product management, vendor partnerships, executive communication, and cross-functional delivery.

Key Responsibilities:

- Own loyalty strategy, reward eligibility, budgets, and value propositions
- Lead rewards lifecycle from business case through optimization
- Define KPIs and improve engagement, adoption, and outcomes
- Manage vendors, timelines, quality delivery, and implementation




- Present recommendations and trade-offs to senior leadership

Requirements:

- Minimum five years of digital product management experience
- Experience designing and optimizing loyalty or rewards programs
- Proven strategy-to-execution delivery with measurable business outcomes
- Third-party vendor and cross-functional stakeholder management experience
- University degree in business, technology, engineering, or related field

Apply digital product leadership, rewards expertise, and stakeholder management to improve Manulife member engagement and business outcomes.

📌 Senior Loyalty Product Manager (Toronto)
🏢 Recruit Action
📍 Toronto