Lead B2B marketing strategy, brand, and demand generation at Rodan Energy from the Mississauga headquarters, with hybrid work three days weekly.

As Director of Marketing, you will build and scale a contemporary marketing function reporting to the VP Sales & Marketing. You will guide brand, content, performance marketing, public relations, operations, and analytics. The mandate connects marketing with Sales, Product, and Customer Success to drive measurable growth.

Key Responsibilities:

- Develop marketing strategy aligned with business objectives and revenue goals
- Define Rodan’s brand voice across channels and assets
- Lead content, public relations, and media relations strategies
- Scale multichannel demand generation across email, digital, and events




- Track ROI, funnel performance, CAC, LTV, and attribution

Requirements:

- Eight-plus years of progressive B2B marketing experience
- Experience in B2B SaaS, cleantech, or adjacent industries
- Success building or scaling a modern marketing function
- Analytical strength with marketing KPIs and budget management
- Experience leading account-based marketing strategies

Bring strategic leadership, storytelling, analytics, and demand generation expertise to Rodan Energy’s measurable B2B growth.

📌 Director ofB Marketing (Toronto)
🏢 Germain Hôtels
📍 Toronto