The Sr. Manager, Trade Sales Planning will have end-to-end ownership of Trade Sales Planning, Forecasting and Insights for Red Bull Canada, setting the national Trade Sales outlook across Off Premise and On Premise and driving alignment across Sales, Finance, Operations, Distribution and Marketing.

This role will own the forecast and the business narrative behind it, translating sales performance, customer and SKU trends, distribution, inventory and commercial strategies into forward-looking insights and clear recommendations for senior and executive leadership. The Sr. Manager will challenge assumptions, identify emerging risks and opportunities, and drive organizational alignment around one consolidated Trade Sales forecast for total Canada across Channel, Banner, Account and SKU.

As the strategic lead for Trade Sales Planning, this role will have full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles, ensuring a single, aligned and accurate national outlook. The role will also lead S&OP; consensus forecasting, innovation and SKU-level planning, and CPM Trade Sales planning capabilities while continuously advancing forecasting methodologies, tools and analytics.

A critical responsibility of the role will be to represent and present Canada’s Trade Sales outlook to local and global leadership, clearly communicating performance, forecast direction, key assumptions, risks and opportunities. The Sr. Manager will lead senior-level planning discussions, defend and influence forecast recommendations, and drive alignment on key business decisions and future direction.

Ultimately, the Sr. Manager will lead the Trade Sales Planning agenda for RBCA,



establishing the forward-looking view of the business and ensuring local and global leadership have the insights required to make informed decisions. This role will turn performance and forecast signals into transparent business direction, decisions and actions that shape both near-term execution and long-term planning.

Job Description

OWN THE NATIONAL TRADE SALES OUTLOOK & FORECAST

Own the total Canada Trade Sales forecast across Off Premise and On Premise, establishing one consolidated national outlook across Channel, Banner, Account and SKU.

Set the strategic direction, methodology and standards for Trade Sales forecasting, ensuring assumptions reflect current performance, commercial strategies and future business drivers.

Lead the development and alignment of the national forecast, combining Sales inputs with independent analysis, statistical forecasting, customer trends, distribution, inventory and SKU performance.

Challenge assumptions and identify emerging risks, opportunities and changes in business trajectory to ensure the forecast represents the most accurate forward-looking view of the business.

Own forecast accuracy and continually evolve forecasting methodologies, analytics and processes to strengthen planning capabilities across RBCA.

LEAD TRADE SALES INSIGHTS & BUSINESS DIRECTION

Own the Trade Sales performance narrative,



connecting actual results with forward-looking expectations and translating complex data into clear business insights.

Identify the key drivers behind performance across Channels, Banners, Accounts and SKUs, providing leadership with a clear view of what is changing, why it is changing and the implications for the business.

Proactively identify material risks and opportunities and recommend actions to improve business performance, forecast accuracy and future outcomes.

Lead scenario and sensitivity analysis to evaluate potential business outcomes and enable proactive decision-making.

Connect Trade Sales, Consumer Scan Sales, distribution, inventory and commercial strategies to provide a holistic view of current and future performance.

OWN NATIONAL PLANNING & FORMAL TRADE SALES SUBMISSIONS

Hold full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles.

Lead the national S&OP; consensus forecasting process, driving cross-functional alignment on assumptions, forecast direction, risks and opportunities.

Ensure Sales, Finance, Operations, Distribution and Marketing are aligned behind one national Trade Sales outlook prior to formal submissions.

Own Trade Sales planning and submissions within CPM, ensuring forecast assumptions are accurately reflected across SKU, Channel and monthly planning horizons.

Drive alignment between Trade Sales planning, financial expectations, inventory requirements and broader RBCA business plans.

Own the SKU-level Trade Sales outlook for total Canada, ensuring accurate projections for existing products, innovation, LTOs and portfolio transitions.

Lead

📌 Trade Sales Planning Manager (Toronto)
🏢 Red Bull
📍 Toronto