Lead B2B demand generation, ABM, and campaign execution for Descartes across North America from Canada, with 10–25% regional travel.

As Marketing Manager reporting to the Director, Fleet Marketing, you will scale pipeline-driving programs across North America. Own integrated demand programs, align with Sales, and maintain clear CRM visibility. Your work spans strategic planning, program management, and measurable pipeline impact.

Key Responsibilities:

- Develop end-to-end demand programs across North America
- Build ABM campaigns for priority accounts and verticals
- Coordinate lead routing, source tracking, and CRM reporting
- Translate business goals into qualified-pipeline programs
- Optimize campaign performance for pipeline contribution

Requirements:

- Five-plus years of B2B marketing experience
- Demand, ABM, field, or program marketing focus
- Experience owning integrated North American programs
- Robust strategic planning and program management skills
- CRM and marketing tool proficiency, preferably MS Dynamics

Apply demand generation, ABM, CRM, and campaign expertise to advance Descartes pipeline programs across North America.

📌 B Demand Generation Marketing Manager (London)
🏢 Descartes Systems Group
📍 London