Company Overview

Company Overview About Us: At Rodan Energy, our mission is Making Sustainable, Attainable.As a leading North American energy services company, we provide innovative energy solutions that help

Permanent

Position Summary

We are seeking a strategic and hands‑on Director of Marketing to build and scale a modern marketing function.

Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross‑functionally with Sales, Product, and Customer Success to drive measurable growth.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast‑paced, high‑accountability environment.

Key Responsibilities

Strategy & Leadership • Develop and execute a focused marketing strategy aligned to business objectives and revenue goals • Act as a member of the corporate leadership team, contributing to departmental planning and decision‑making • Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment • Lead cross‑functional collaboration with internal teams and external consultants

Brand, Content & Communications • Define and elevate Rodan’s brand voice across all channels and assets • Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social) • Oversee PR strategy and media relations, including agency management

Demand Generation & Performance • Own and scale a multi‑channel demand engine (email, digital, paid, events, partnerships) • Drive booked meetings for sellers as a core performance KPI • Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution • Optimize the marketing tech stack and implement scalable campaign processes

Cross‑functional Collaboration • Work closely with Sales, Product,



and Customer Success to align messaging and GTM plans • Provide marketing insights to inform product development, pricing, and customer experience initiatives • Manage and collaborate with internal teams and external consultants to execute marketing initiatives

Qualifications

8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries • Demonstrated success building or scaling a modern marketing function • Proven ability to lead brand, content, and demand generation strategies with measurable impact • Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management • Prior success leading growth through account based marketing strategies • Exceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong asset • Experience managing agencies, contractors, and cross‑functional stakeholders • Thrives in a dynamic, fast‑growth environment; entrepreneurial and resourceful • Bachelor’s degree in Marketing, Communications, Business, or related field a preference but not required

Location & Benefits

Hybrid - Mississauga HQ (3 days per week expected)

Rodan Benefits Include: Salary Range: $120,000k - $150,000k • Comprehensive health and wellness perks • Flexible hybrid or remote work environment • Generous vacation, wellness days, and annual learning and development budget

Hiring Process

Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.

Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real‑world challenges relevant to the role. We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.

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