Title: Director, Product Marketing
- Scotia Global Asset Management Provide strategic leadership for Scotia Global Asset Management's Product Marketing function, driving the commercialization of investment solutions across a complex multi-brand, multi-channel distribution ecosystem. Lead product launch marketing strategy, market positioning, and integrated go-to-market execution to support business growth, increase market share, and strengthen advisor and client adoption of priority products and asset classes. Accountable for delivering successful, compliant, and operationally effective launches while influencing enterprise stakeholders and advancing Scotia Global Asset Management's strategic growth objectives. Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge. Responsible for developing and leading product marketing strategies for ScotiaFunds, Scotia Global Asset Management, and Energetic brands, ensuring investment solutions are effectively positioned to meet the evolving needs of clients and advisors. Partner with key distribution channels, including Scotiabank, Dynamic, Scotia iTRADE, Jarislowsky Fraser, and third-party financial institutions, to deliver differentiated products, drive asset growth across diverse investor segments. Lead and develop a team of 8 product marketing specialists and subject matter experts responsible for product commercialization, integrated marketing campaigns, sales enablement, and advisor support. Foster a high-performance culture focused on delivering measurable business results aligned to Scotia Global Asset Management's strategic growth objectives.



Partner closely with Product Management, Product Development, Investment Communications & Product Experience, Product Analytics, Compliance, Digital teams and Global Marketing teams to ensure successful execution of product and business priorities. Provide deep expertise in the Asset Management industry, leveraging market intelligence, competitive insights, product trends, regulatory developments, and client analytics to shape product marketing strategy. Champion a data-driven marketing approach that integrates quantitative and qualitative insights to identify competitive differentiation, strengthen brand positioning, enhance client and advisor engagement, and support asset growth across priority products and investment solutions. Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank's risk culture and risk appetite statement throughout their teams. Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles,



while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; and managing succession and development planning for the team. Primarily supporting SGAM brands in Canada as well as consultative product and brand support in Mexico, Chile, Peru, Columbia, Jamaica and the English Caribbean. Familiarity with competitive landscape, advertising and product offerings Deep knowledge of Canadian asset management industry CFA Charterholder preferred or CFA designation in progress Demonstrates ability to use data, insights and analytics to achieve marketing and business objectives Demonstrates ability to effectively plan and manage the work of diverse, multiple teams. Demonstrates ability to influence groups and/or more senior associates. Demonstrates effectiveness in leading/facilitating with senior business leaders on broad/controversial topics inside and outside the organization. Work in a standard office-based environment; Limited travel domestically. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

📌 Director, Product Marketing (Toronto)
🏢 Scotiabank
📍 Toronto