Work Model: 100% in-office | Monday
- Friday: 8:45am-5:00pm We are looking for a hands-on, commercially minded Head of Digital Growth to drive new client acquisition and build awareness of the company’s brand across the Canadian market. The platform brings together smart HR and health & safety software with expert advisory support. You’ll be in the accounts every day, building, testing, and optimizing the Google Ads and Microsoft Ads campaigns, while setting the growth strategy and owning the full journey from first search to signed client. You will work hand-in-hand with the Sales team to turn marketing performance into new clients and closed-won revenue. New Client Acquisition : Own and deliver new client acquisition strategy in Canada, setting ambitious targets for leads, pipeline, and new clients won, and leading the plan to hit them. Paid Search, Hands-On : Personally build, manage, and optimize our Google Ads and Microsoft Ads (Bing) accounts, from keyword strategy and bidding to ad copy, audiences, and budget allocation, to maximize return on spend. SEO & Website Content : Own organic search strategy and the content of the Canadian website, creating content that ranks, builds authority, and turns local prospects into demo requests and new clients. The website is hosted and managed by our Global Digital team in Manchester, UK, so you will work closely with them to scope, prioritize, and deliver website changes. Brand Awareness : Grow awareness of the Bright brand in the Canadian market, owning the creative roadmap and working with design and video teams on engaging display and video content across the funnel. Lead A/B testing and landing-page improvements with the Global UX and development teams in Manchester to lift conversion rates and lower customer acquisition costs. Performance Measurement : Define, measure,



and report on the KPIs that matter most: cost per lead, cost per acquisition, pipeline, and new client revenue. Channel Expansion : Test and scale new opportunities across paid social, programmatic display, and email automation to find the next sources of profitable growth. Team Leadership : Lead, coach, and develop a team of two, growing to as many as five, and build a high-performance culture where people grow their skills and careers. Cross-Functional Collaboration : Work with wider teams across CRM, UX, CRO, and the broader Bright Group to share insight and create a seamless, integrated approach. Deliver daily, weekly, and monthly performance reporting with clear commentary on what is working, what is not, and what we will do next. Essential: hands-on, expert-level experience managing Google Ads and Microsoft Ads (Bing) accounts. Experience with Google Analytics, Meta Ads, LinkedIn Ads, and programmatic display is a strong asset. experience in B2B software or SaaS is also highly relevant. Experience working in CRM systems such as Salesforce, tracking leads from creation through to revenue. Proven SEO and website content experience, with a track record of growing organic traffic and conversions. Experience running webinars or digital events as a lead generation channel. Experience leading, coaching, and motivating a team, with a genuine desire to develop people. Experience working with international or remote teams across time zones. The ability to set a long-term growth strategy and back it with a structured testing roadmap. Highly analytical, with experience running rigorous A/B tests and PPC optimizations at scale. Naturally creative, with data driving every decision. 20 days’ vacation + statutory holidays Explicit career development pathway Daily, weekly, and monthly performance incentives Employee Assistance Program

📌 Head of Digital Growth (Toronto)
🏢 The Portfolio Group
📍 Toronto