Sales & Business Development Manager — Canada

About Velocity

Velocity helps organizations improve workforce efficiency, visibility, and operational performance through technology.

We are entering an important stage of growth in the Canadian market, and we are looking for a hands‑on Sales & Business Development Manager to help us turn that opportunity into real customers.

This is not a traditional “wait for inbound leads” sales role. Over the next 90 days, you will be responsible for actively identifying the right Canadian organizations, building relationships with decision‑makers, creating qualified opportunities, and moving prospects through the sales process.

You will have marketing support behind you, including content, campaigns, lead magnets, webinars, paid advertising, social media and sales materials. Your job is to turn that activity into conversations, opportunities and customers.

What You’ll Own

1. Canadian Prospecting & Market Development

Build and actively manage a targeted Canadian prospect database.

You will:

Identify priority industries, organizations and accounts that fit Velocity's ideal customer profile.

Build and maintain a targeted list of 100‑200+ Canadian accounts.

Identify relevant decision‑makers, including CEOs, COOs, HR leaders, Operations leaders, Payroll leaders and other workforce decision‑makers.

Research organizations, their current challenges and potential buying signals.

Segment prospects by industry, company size, geography and role.

Develop account‑based prospecting strategies for high‑value opportunities.

2. Outbound Sales & Relationship Building

Take ownership of turning prospects into conversations.

You will:

Develop and execute targeted outbound campaigns.

Conduct personalized email and LinkedIn outreach.

Engage with target decision‑makers and relevant industry communities.





Build genuine relationships rather than relying exclusively on high‑volume outreach.

Follow up consistently with prospects and campaign‑generated leads.

Respond to inbound leads and determine their potential fit.

Develop referral and introduction opportunities.

Represent Velocity professionally in Canadian business communities and networks.

Own the commercial pipeline from first conversation through close.

You will:

Qualify leads and determine whether they fit Velocity's ICP.

Score and prioritize opportunities.

Move qualified leads from marketing engagement into active sales opportunities.

Maintain accurate CRM records and pipeline stages.

Establish and maintain follow‑up schedules.

Track opportunities, next steps, decision‑makers and buying timelines.

Provide clear weekly pipeline reporting to leadership.

Own the sales conversation and drive opportunities toward conversion.

You will:

Conduct discovery calls with prospective customers.

Understand the prospect's workforce, operational and administrative challenges.

Clearly articulate Velocity's value proposition and business case.

Coordinate and/or lead product demonstrations.

Work with Operations/Product when deeper product expertise is required.

Prepare proposals and commercial follow‑ups.

Handle objections and move prospects toward a buying decision.

Negotiate commercial discussions within approved parameters.

Close recent customer relationships.

Support the transition of new customers into implementation/onboarding.

5. Partnerships & Business Development

Identify opportunities to expand Velocity's reach through strategic relationships.

You will:

Identify potential referral, channel and strategic partners.

Initiate partnership conversations.

Develop mutually beneficial partnership opportunities.

Manage partner relationships through negotiation and onboarding.

Support referral and co‑selling opportunities.

Identify organizations and communities that can help Velocity reach Canadian decision‑ma

📌 Sales & Business Development Manager — Canada
🏢 Velocity Manager
📍 Canada