Shape product positioning and persuasive messaging for brands and creators, combining market analysis, copywriting, and AI-enabled marketing execution.
As Product Marketing Manager, you will clarify how the product is perceived and improve messaging across the company website. You will conduct market and competitive analysis, define customer-facing value, and support major launches and customer segments. This Vancouver-based role works with the VP of Growth and cross-functional product teams.
Key Responsibilities:
- Expand core product positioning across the website
- Write explicit copy for brands and creators
- Conduct market and competitive analysis
- Plan campaigns from brief through performance reporting
- Align launches with Product, Design, and Engineering
Requirements:
- Three or more years of product marketing experience
- Proven product launch and campaign delivery record
- Ability to shape product perception through messaging
- Experience with content and lifecycle marketing
- Ability to work from Vancouver three days weekly
Apply product positioning, competitive analysis, copywriting, and campaign skills to clarify product value for target customers.