Lead B2B SaaS marketing strategy remotely from Montreal or Toronto, combining demand generation with product marketing and pipeline growth.
This Head of Marketing role builds and scales marketing for a growing healthcare technology organization. You will own strategy while executing across brand positioning, content, digital marketing, and go-to-market initiatives. Collaboration spans Sales, Customer Success, Product, and executive leadership across Canada and the United States.

Key Responsibilities

Develop campaigns generating qualified enterprise and mid-market pipelineOwn brand messaging, positioning, and go-to-market strategyLead launches for technology, AI capabilities, and platform releasesPartner with Sales on enablement, win rates, and account-based marketingEstablish dashboards measuring conversion,



pipeline contribution, and marketing ROIRequirements:
Experience leading B2B SaaS marketing in growth-stage organizationsExperience across demand generation, product marketing, and digital marketingStrong writing and storytelling skills translating technology into customer valueHands-on CRM, automation, analytics, and AI-enabled marketing tools experienceCollaborative leadership across Sales, Product, and Customer SuccessShape healthcare SaaS growth through demand generation, product marketing, pipeline strategy, and hands-on team leadership.
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📌 b Saas Marketing Leader (Winnipeg)
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