Drive advertising yield and technology for Blue Rewards at 250 Yonge Street, optimizing programmatic monetization across digital properties and media partners.

As Manager, Advertising Yield and Technology, you will explore revenue opportunities across Blue Rewards and strengthen its media strategy. You will manage DSPs, SSPs, advertising technology libraries, inventory testing, and tagging strategies. The work includes reporting, pricing, forecasting, troubleshooting, and partner relationships.

Key Responsibilities

Explore advertising revenue opportunities across Blue Rewards

Optimize advertising stack, DSPs, SSPs, and technology libraries

Lead ad testing and inventory yield optimization

Report yield, media revenue, and SSP delivery tracking

Manage pricing, tagging,



forecasting, and advertising partnerships

Requirements

At least four years in publisher monetization or advertising technology

Deep publisher-side programmatic advertising experience in retail

Experience with online ad serving, SSPs, and programmatic systems

Experience creating and executing inventory tagging strategies

Robust programmatic, paid social, communication, and partner leadership skills

Apply advertising technology, programmatic expertise, and yield optimization skills to grow Blue Rewards media revenue with BMO.

📌 Advertising Yield Technology Manager (Winnipeg)
🏢 Bank N.a.
📍 Winnipeg