With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas. Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations.
We are looking for a General Manager to join our team in Atlantic Canada.
What's the challenge?
What do we expect from you?
What will you find here?
SUMMARY:Reporting to the Eastern COO, The General Manager/ Branch Manager is responsible for developing, leading, and executing the company’s operations for all Branches in the Atlantic Region. This role is accountable for the operations, building strategic relationships, driving profitable growth, increasing market share, and ensuring a consistent and coordinated approach to the customers across the Region .
Expected Salary range (gross/annual)DUTIES AND

RESPONSIBILITIES:

Key Responsibilities
Execute the overall strategy for Operations, Including Sales, Aftersales, Financials, Staffmanagement and customers in alignment with the company’s strategic objectives.
Establish and maintain executive-level relationships with OEM, customers, and strategicstakeholders.
Identify and pursue recent business opportunities with construction companies, national organizations,municipalities, provincial governments, federal government departments, and public-sector entities.
Lead negotiations for all aspects of the business in conjunction with company policies andproceduresEnsure a consistent customer experience and commercial approach across the region.
Drive profitable revenue growth across equipment sales, rentals, parts, service, technologysolutions, and other applicable product and service offerings.




Develop account plans for strategic customers, including revenue objectives, growth opportunities,competitive positioning, and customer relationship strategies.
Monitor market trends, competitive activities.
Develop and oversee strategies for government tenders, Requests for Proposals (RFPs), standingoffers, and other procurement opportunities.
Leadership and Supervision of the RegionProvide direct leadership, coaching, guidance, and performance management to the regional StaffEstablish clear objectives, priorities, sales targets, and key performance indicatorsSupport the development and execution of strategic account plans for all customers.
Review and monitor the performance, sales pipeline, customer opportunities, and profitability of thebusiness.
Provide guidance and support in managing complex customer relationships, negotiations,escalations, and strategic opportunities.
Partner with the OEM representatives to develop new market opportunities and develop growthstrategies for the regionStrategic and Financial ManagementEstablish clear performance expectations and monitor key performance indicators (KPIs), includingrevenue growth, market share, profitability, customer retention, pipeline development, and contractperformance.
Prepare and manage the annual business plan, sales forecasts, budgets, and strategic growthinitiatives for the Customer Accounts.
Provide regular performance updates, market intelligence,



and strategic recommendations to theexecutive leadership teamCORE COMPETENCIES:Bachelor’s degree in Business Administration, Commerce, Engineering, or a related field;
an MBA orequivalent experience is an asset.
Significant senior leadership experience in the construction, heavy equipment, industrial,transportation, or related industry.
Proven experience managing accounts and complex customer relationships.
Demonstrated success in leading and developing high-performing Sales and After Sales TeamDemonstrated success in developing and executing growth strategies and achieving revenue andprofitability objectives.
Strong financial and commercial acumen.
Exceptional leadership, communication, negotiation, and relationship-management skills.
Ability to influence and collaborate effectively across region, and functional departments.
Key Performance MeasuresRevenue and gross profit growthMarket share growthCustomer retention and customer satisfactionPerformance against annual budget and business planPipeline value and conversion ratesGrowth in equipment, rental, parts, and service revenueProfitability and return on investmentInventory managementEDUCATION/TRAINING:Post-secondary diploma and/or relevant work experience in sales;
PARTICULAR CONDITIONSWillingness and ability to travel regularly across the company’s territoryOn the Road driving 2 to 3 times a weekHEALTH AND SAFETYIt is our expectation that all Nors Employees will conduct their work in a safe manner, abide by all Nors safety policies and report all hazardous conditions and unsafe work procedures. In addition, Nors employees will be required to report any and all incidences/accidents/near misses according to company policiesNors is an Equal Opportunity Employer

📌 General Manager (Winnipeg)
🏢 Nors Group
📍 Winnipeg