Director, Growth Marketing
King Street East, Toronto, Ontario, Canada, M5A 1L3 full-time. October 14, 2026DescriptionAbout Chexy
At Chexy, we're building modern financial tools for Canadians, starting with their largest expenses. We turned rent, mortgages, tuition, insurance and other big bills into opportunities to earn rewards, improve cash flow and get more from money they already have to spend.We're the first platform in Canada that lets people pay nearly any bill with a credit card while unlocking cashback, points and financial flexibility. Billions in payments move through Chexy, our customer base is growing fast, and we've just relaunched the brand. Over the next 12 months we launch several new products, starting with our first credit card in Q1 2027.We're backed by Khosla Ventures, Crossbeam Venture Partners and Venrex, and we partner with Aeroplan and other leading Canadian financial and telecom brands.About the role
Chexy is hiring a
Director, Growth Marketing
to own how new customers find Chexy and how efficiently we acquire them. You report to the CMO and own paid acquisition end to end: budget and channel mix, creative testing, landing page conversion and measurement. One person reports to you, a Manager (or Senior Associate), Growth, who tests new channels under your direction.This is a performance seat first. Roughly two thirds of what you've done should be paid media: owning real budgets across Meta, Google, TikTok, YouTube and affiliate, and moving CAC and payback. The other third is the wider growth toolkit: referral mechanics, contests, creators, partnerships as a channel, and the unconventional tests a challenger brand needs.You run on agents. Bidding is platform automation, and the production and reporting work is done by agents you build. Your job is allocation,



the testing cadence, deciding what to believe, and where the next dollar goes. We currently work with an agency on paid execution;
you decide what stays with them and what comes in-house.We care about
taste, speed and results .What you'll own
Paid acquisition
The paid budget across Meta, Google, TikTok, YouTube, affiliate and whatever comes next: channel mix, pacing, and the case for every dollarCAC and payback by channel and by customer segment (renters, homeowners, Gen Z, newcomers)Landing page conversion, with the Senior Brand Designer: what gets tested, what shipsCreative testing
A weekly creative testing cadence: briefs, hooks, formats, what gets killed and what scalesThe creative pipeline with the designer and agents: volume from agents, selection by humansMeasurement
Incrementality and holdout tests, and a view of what actually drives signups rather than what the platforms claimThe weekly growth read to the CMO: what worked, what didn't, what's nextNew channels and experiments
A pipeline of tests on channels we don't run yet, executed by your Manager, Growth: referral mechanics, creators, contests, partnership activations, community, offlineFast kills and fast scalingAgency and agents
The agency relationship: scope, what stays with them, what comes in-house, and whenYour own agents: reporting, anomaly detection, creative fatigue flags, search query mining,



budget and bid recommendationsCompliance
Every claim in paid gets reviewed. You build the rulebook so review takes hours, not weeksWhat success looks like
Twelve months in:Blended CAC and payback are at or better than plan, with incrementality tests behind the numbers rather than platform-reported attributionPaid signups activate at the rate the plan assumes;
you and the lifecycle lead share the 30-day activation numberAt least one recent channel has gone from test to a meaningful share of signups, and the losers were killed within weeksLanding page conversion is up measurably, with a test shipping every weekThe agency's scope is deliberately smaller or gone, and in-house output is higherYour Manager, Growth runs a test pipeline you would trust unsupervised for a weekAgents produce the weekly reporting and most of the creative variants;
your time goes to decisionsWhat we’re looking for
6+ years in growth or performance marketing, in-house at a consumer app, fintech, telco or subscription business, with roughly 60 to 70% of that time owning paid mediaYou have owned a meaningful paid budget end to end and can show what happened to CAC and payback while you held itYou have run growth beyond paid: referral, creators, contests, partnerships or organic, with results you can point toYou write SQL and are comfortable in BigQuery or equivalent;
you build your own automations and agents (Zapier, n8n, Python, LLM APIs) and can describe one that broke and how you fixed itYou have designed and run incrementality or holdout tests and changed spend because of themYou have managed an agency and know when to use one and when not toYou can lead one person without turning into a manager: you still

📌 Director/Sr. Director, Growth Marketing (Winnipeg)
🏢 Chexy
📍 Winnipeg