Blanc Labs seeks a Paid Media Growth Specialist skilled in Google Ads and Meta for regulated financial-services lead generation. The engagement focuses on measurable acquisition.
This specialist will own paid acquisition and conversion optimization for direct-to-consumer mortgages, loans, and business banking funnels. The work combines campaign strategy, GA4, pixels, server-side tracking, landing-page improvement, conversion copywriting, and disciplined A/B testing. Proven results matter.

Key Responsibilities

Plan and optimize Google Ads and Meta acquisition campaignsManage keywords, audiences, bids, budgets, retargeting, and displayTrack qualified-lead costs through GA4, pixels, and server-side conversion trackingImprove landing pages, funnel flow,



and conversion-focused copyRun tests and integrate an AI-powered feature into conversion pathsRequirements:
Deep Google Ads and Meta Ads Manager lead-generation experienceRegulated financial-products advertising experience and policy familiarityStrong conversion copywriting and documented A/B testing methodologyComparable budget results with verifiable references and before-and-after evidenceComfort working within client-owned accounts, domains, tools, and dataApply paid media, tracking, funnel optimization, and regulated-financial expertise to measurable growth at Blanc Labs.
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📌 Paid Media Growth Specialist Financial Services (Winnipeg)
🏢 Blanc Labs
📍 Winnipeg