Own category strategy, P&L;, and go-to-market execution at Open Farm in Toronto through a structured hybrid work model.
As Senior Brand Manager, you will manage a premium pet food category end to end. Build category plans, portfolio strategies, and commercial models while partnering across Sales, Finance, Creative, Innovation, and channel teams. Use insights, Excel, and syndicated data to guide decisions.

Key Responsibilities

Manage category plans, insights, and channel growth opportunitiesOwn revenue, margin, forecasts, ROI, and marketing investmentBuild price pack architecture and portfolio guardrailsLead launches from concept through post-launch learningAlign cross-functional teams through transparent, insight-led briefsRequirements:
Five-plus years in CPG or category managementHands-on P&L;, budget, and forecast ownership experienceExperience building category plans and portfolio strategiesPrimary role in at least two launchesStrong Excel, analytical, writing, and presentation capabilitiesBring commercial ownership, consumer insight, and cross-functional leadership to Open Farm’s premium pet food business in Toronto.
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📌 Senior Cpg Brand Manager Toronto (Winnipeg)
🏢 Open Farm
📍 Winnipeg