Turn complex B2B SaaS products into compelling customer stories through robust writing, research, and measurable adoption strategies.
This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes.

Key Responsibilities

Translate complex product features into customer benefitsBuild go-to-market strategies and launch campaignsAnalyze performance, feedback, and market trendsEquip Sales and Customer Success for product launchesRecommend improvements based on measurable resultsRequirements:
6+ years of B2B, SaaS, or technology product marketingIndependent qualitative and quantitative research experienceProven positioning, messaging, and go-to-market expertiseStrong focus on business outcomes and analyticsConfident cross-functional relationship-building and influenceUse research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.
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📌 b Saas Product Marketing Leader (Winnipeg)
🏢 Smart Savvy
📍 Winnipeg