Lead commerce media strategy at FGF Brands, using retail media and incrementality to grow household reach across the US and Canada. This hybrid role requires three weekly onsite days.
As an experienced Retail Media Manager, you will guide media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks. You will connect brand objectives with customer plans, manage budgets, and shape broader media planning, buying, and measurement. Partnerships span agencies, Sales, Brand, and Shopper Marketing teams.

Key Responsibilities





Set commerce media vision across key US and Canadian retailersBuild annual and quarterly strategies tied to brand objectivesOwn budgets and reallocate dollars toward lower CPALead network negotiations and joint business planningDesign incrementality tests and communicate recommendations to leadersRequirements:
Five or more years of CPG experienceCommercial understanding of P&Ls;, trade, media, and salesKnowledge of Walmart Connect, Kroger Precision Marketing, Loblaw Advance, or Instacart AdsExperience leading agencies or external partnersMarketing, Business, related degree, or equivalent experienceBring CPG expertise, retail media judgment, and measurement discipline to FGF Brands' commerce growth agenda across North America.
#J-18808-Ljbffr

📌 Commerce Media Manager Cpg (Winnipeg)
🏢 fgf brands
📍 Winnipeg