Lead Canada Goose brand voice and integrated storytelling as a Senior Copywriter in Toronto, shaping copy across fashion and luxury touchpoints.
Reporting to the Director, Brand Creative Lead, you will evolve tone, develop narratives, and partner with Art Directors. The work spans campaigns, product storytelling, film, social, retail, and eCommerce. You will set writing standards across the team.
Define and champion Canada Goose tone across channels and marketsDevelop seasonal narratives, campaign lines, and product storytellingPartner with Art Directors on integrated campaign conceptsWrite scripts, voiceover, and on-screen copy for filmsMentor writers and provide final copy reviewRequirements: Eight or more years of copywriting experienceFashion, luxury, or premium consumer brand backgroundIntegrated campaign experience across OOH, retail, social, and filmExceptional storytelling, editing, proofreading, and conceptual skillsPortfolio showing produced campaigns and product storytellingBring senior copywriting, brand voice, and campaign leadership to Canada Goose’s Toronto creative team. #