Own Myo’s performance marketing direction through Meta, Google Ads, and rigorous investment decisions, working hands-on with a lean marketing team.
As Marketing Director, you will diagnose account health, set testing priorities, and shift budget toward the highest-returning mix. You will also oversee lifecycle retention, clinic launches, content strategy, and the dashboard that makes channel performance understandable. The role requires practical depth and conviction.

Key Responsibilities

Manage paid media across Meta and Google Ads in Canada and USSet success criteria, interpret results,



and reallocate marketing budgetOwn dashboards and monthly channel performance recommendationsImprove clinic launch playbooks and early-volume performanceTrack first-30-day retention and identify improvement opportunitiesRequirements:
Experience diagnosing paid media performance firsthandAbility to evaluate channel health and meaningful marketing resultsStrong investment judgment beyond vanity metricsExperience managing agencies, contractors, and vendorsAbility to make honest cases for brand investmentUse performance analysis, clean experimentation, and budget judgment to strengthen Myo’s acquisition and retention programs.
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📌 Performance Marketing Director Myo (Winnipeg)
🏢 Myo
📍 Winnipeg