Toronto, CanadaAt Varicent, we’re not just transforming the Sales Performance Management (SPM) market— we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive setting.
Join us at Varicent—where your talent and ambition meet limitless opportunities for successSummary of the Role and Team
As a Senior Campaign Manager, you will join Varicent’s Global Integrated Campaigns team and play a key role in generating pipeline and revenue from net-new prospect accounts across global markets.
Reporting to the Team Lead, Global Integrated Campaigns, you will lead the planning, execution, and optimization of integrated demand generation campaigns, with a strong focus on Account-Based Marketing (ABM). Working closely with Sales, Associate Sellers (BDRs), Product Marketing, Content, Digital Marketing, Marketing Operations, and Partner Marketing,



you will translate strategy into measurable business outcomes through coordinated multi-channel programs.
This is an individual contributor role with significant ownership of campaign performance, pipeline contribution, and execution excellence.
What You Will Be Doing
Design and execute integrated demand generation campaigns across email, digital, social, webinars, events, partner marketing, and account-based marketing initiativesPartner with Sales, Associate Sellers, and Product Marketing to support account planning and targeted engagement strategies for prospect accountsDevelop and execute ABM programs that increase account engagement, pipeline generation, and market penetrationManage campaign delivery from planning and asset coordination through execution, reporting, budget tracking, and optimizationCollaborate with Marketing Operations to ensure campaign tracking, attribution, reporting, and lead management processes are effective and accurateAnalyze campaign performance and provide recommendations to improve conversion rates, engagement, pipeline contribution, and return on investmentPartner with Content, Product Marketing, and Digital Marketing teams to ensure messaging, content, and campaign experiences align with target audience needsBuild and present campaign performance insights, business recommendations, and pipeline impact updates to cross-functional stakeholders and leadershipWhat You Bring
5+ years of experience
in demand generation, campaign management, integrated marketing,



or a related B2B SaaS marketing roleExperience developing and executing multi-channel marketing campaigns that drive pipeline generation and business growthExperience with Account-Based Marketing (ABM) strategies, account targeting, and account engagement programsExperience partnering with Sales or Business Development teams to improve lead quality, conversion, and pipeline outcomesProficiency with Salesforce, HubSpot, digital marketing platforms, campaign analytics, and marketing performance reportingStrong understanding of B2B buyer journeys, demand generation funnels, attribution models, and campaign measurementStrong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneouslyBachelor's degree in Marketing, Business Administration, Communications, or equivalent experienceSuccess Outcomes
First 90 Days
Develop a strong understanding of Varicent’s target audiences, campaign strategy, marketing technology stack, and lead management processesBuild proficiency with HubSpot, Salesforce, reporting tools, and campaign workflowsAnalyze historical campaign performance and identify opportunities for optimizationContribute recommendations for demand generation and ABM programsDevelop campaign reporting templates, dashboards, and process documentation that improve team efficiencyWithin 6 Months
Independently manage multiple integrated marketing campaigns from planning through execution and measurementLead account planning activities and support ABM initiatives for target accountsPresent campaign performance updates and recommendations to Sales and Marketing stakeholdersImprove campaign effectiveness through audience segmentation, testing strategies, and

📌 Senior Campaign Manager (Winnipeg)
🏢 Varicent
📍 Winnipeg