Lead shopper and customer marketing at Beiersdorf Canada, using market intelligence and revenue growth management to shape enterprise commercial strategy.
This senior enterprise leadership role connects Marketing, Sales, Finance, Business Intelligence, Supply Chain, and senior leadership. You will guide category growth, customer strategy, revenue optimisation, and omnichannel activation. The role converts consumer, shopper, syndicated, and retailer data into profitable growth decisions and stronger partnerships.

Key Responsibilities

Own the organisation’s view of retail trends, risks, and opportunitiesBuild measurement frameworks, executive dashboards, and post-event reviewsShape category plans, pricing, promotion, assortment, mix, and investmentLead integrated retail, digital, ecommerce, media,



and experiential activationBuild executive retailer relationships and high-performing marketing capabilitiesRequirements:
Bachelor’s degree in Marketing, Business, Commerce, or related field15+ years of progressive FMCG or CPG experienceSubstantial customer-facing Sales leadership experienceExpertise in Category Management, 4P, brand strategy, and Revenue Growth ManagementExperience with Nielsen, Numerator, IRI, Microsoft Office, and Power BIShape Beiersdorf’s shopper strategy through analytics, customer activation, revenue growth management, and executive commercial leadership.
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📌 Head Of Shopper Customer Marketing (Winnipeg)
🏢 Beiersdorf Canada
📍 Winnipeg