Lead Pay Per Call and digital acquisition programs in Victoria, BC, improving lead quality through campaign testing, analytics, and partner communication. Buyerlink is seeking a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You will manage paid search, paid social, native, display, and other digital channels while guiding digital marketing priorities. Manage campaigns connecting consumers with products and servicesOptimize performance across paid digital acquisition channelsTest call flows, traffic sources, landing pages, and creativeBuild relationships with partners, publishers, affiliates, and internal teamsSupport awareness, conversion, retention, and referral funnel stagesRequirements: Five or more years of lead generation experienceHands-on paid campaign management experienceStrong analytical skills translating data into actionsDigital ads platform experience, including Google Ads or Meta Ads ManagerPay Per Call experience or aptitude to learnApply Pay Per Call, media buying, testing, and partner communication expertise to Buyerlink’s Victoria lead generation strategy. #