And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.
We take personal responsibility.
Community. We contribute to our community.
Founded in 1993, Xe is a global leader in currency exchange and international money transfers. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis and Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.
In this role, you’ll be responsible for building and scaling Xe’s SMB acquisition and lifecycle engine. Combining Account-Based Marketing (ABM), digital sales leadership, funnel optimization, and modern go-to-market (GTM) technologies, you will drive scalable customer acquisition, activation, retention, and revenue growth. This is a strategic yet hands‑on leadership role, ideal for a commercially driven growth leader who thrives on building scalable acquisition systems, leveraging data and automation, and translating innovative GTM strategies into measurable business results.
Owning the full SMB customer lifecycle — from inbound lead generation and qualification to activation, retention, and upsell.
Managing a digital sales team (1 BDM and 2 SDRs).
Using smart sales tech, intent data, and personalization at scale to improve efficiency and revenue growth.
Lead the SMB digital growth strategy, focusing on Account-Based Marketing (ABM) and high‑intent inbound sales.




Design and optimize inbound lead flows — from content and paid campaigns to qualification and activation.
Ai, Clay, RB2B, Vector, HeyReach.
Develop ABM campaigns that integrate ads, website intent data, and outbound engagement to improve relevance and timing precision.
Own the SMB funnel from lead to first transaction — optimizing conversion, activation, and LTV through testing and experimentation.
Partner with Marketing and Product teams to enhance onboarding UX and reduce friction for new SMB customers.
Align tightly with marketing to ensure lead quality, content alignment, and campaign targeting.
Collaborate with analytics to identify performance levers and test new acquisition hypotheses.
Foster a culture of experimentation, learning, and customer‑centric growth.
Digital Sales Leadership Manage the SMB digital sales team (BDM + SDRs) and align them around a hybrid inbound + account‑based outbound model.
Implement smart outbound systems using signals, lead scoring, and automation to prioritize outreach.
Create repeatable, measurable sales workflows that balance automation and human connection.
You have 5–8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go‑to‑market roles, preferably within fintech, SaaS, financial services, or other digitally driven B2B environments.
You also have 2+ years of people management experience, including direct leadership of SDRs, BDRs,



BDMs, or digital sales teams, with demonstrated success in coaching, performance management, and revenue delivery.
You bring a proven track record of scaling B2B inbound lead generation and optimizing sales funnels to improve lead qualification, conversion, customer activation, and revenue growth.
You have proven experience developing and executing Account-Based Marketing (ABM) and targeted outbound sales strategies, leveraging customer segmentation, intent data, personalized outreach, and multichannel engagement to generate qualified pipeline.
Demonstrated ability to build, manage, and optimize B2B acquisition funnels, from lead generation and qualification through conversion, activation, and revenue generation.
Hands‑on experience with modern GTM technology, sales automation, and prospecting tools, such as Clay, Instantly.
Ai, RB2B, HeyReach, Apollo, or comparable platforms.
Strong analytical capabilities, including experience measuring and improving conversion rates, customer acquisition cost (CAC), customer lifetime value (LTV), activation, retention, and campaign ROI.
Experience implementing lead scoring, automated workflows, CRM integrations, and personalized sales engagement sequences to improve sales productivity and conversion.
Strong leadership experience managing cross‑functional sales or growth teams. Proven ability to partner cross‑functionally with Marketing, Product, Sales, and Analytics teams to execute growth initiatives and improve customer experiences.
Robust commercial acumen, with the ability to translate customer insights and performance data into measurable revenue growth.
A hands‑on, entrepreneurial mindset, with demonstrated success testing new growth strategies, building scalable pr

📌 Director Smb Digital Growth (Winnipeg)
🏢 XE.com
📍 Winnipeg