Business Area Manager
- Vancouver East responsible for delivering commercial and consumer performance for Imperial Tobacco Canada (ITCAN) within the geographical area. The role will report to the Regional Sales Manager. Deliver omnichannel growth through implementing a sustainable Win (Consumer)
- Win (Customer)
- Win (ITCAN) model with strategic trade partners, through direct reports. Manage all resources (human and financial) for a defined omnichannel district to ensure that they are deployed in the most efficient and effective manner to achieve and exceed business objectives. Develop and implement omnichannel district plans, which align to local consumer opportunities and enhance national/local Brand and TM &D; strategies. Develop an understanding and act on omnichannel market intelligence that may impact, positively or negatively, the sale of our Products. Identify omnichannel district risks and opportunities and ensure that all relevant levels of management are fully informed. Lead Talent Management including, coaching, career planning, performance management and developing direct reports to become high performing sales professionals, with an emphasis on the Win (Consumer)
- Win (Customer)
- Win (ITCAN) model. Ensure a cohesive community within your teams through shared metrics and collaborate to meet company objectives. Maintain 3 to 4 days per week in field with team members and customers ensuring that both ‘Business’ and ‘People’ Objectives are met and exceeded. Review the current performance of all members of the district and based on review, apply the appropriate support/measures. Actively participate in and support the ongoing recruitment process aligned to the high-performance culture within Imperial Tobacco. Responsible to ensure awareness, training,



and implementation of EHS best practices to mitigate Health & Safety risks and prevent work related injuries or accidents. Minimum 2-5 years FMCG or Sales Experience Extensive people management experience Prior customer management experience Technical / Functional / Leadership Skills Required Facility with digital tools and ability to interpret commercial data, identify business opportunities, and put plans into action. Strong business insights, strategic approach, and account management capabilities. Ability to focus on a long-term objective, while capitalizing on short-term opportunities. Solid training and coaching skills. University degree in Marketing, Business Administration, or related field Legal right to work in Canada. Bilingual (French and English)
- nice to have but not a must. Knowledge of English is required because the role deals with customers and suppliers elsewhere in Canada and around the world. Through our career growth opportunities, we promote movement to new geographical locations all across Canada, and eventual career progression to our head office in Montreal. ABOUT OUR ORGANIZATIONImperial Tobacco Canada is Canada's leading tobacco and vaping products company and is part of the world's most international tobacco group: BAT. BAT is a global multi-category consumer goods business, operating in over 180 markets.



Our vision is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. Our strong foundations, together with our capacity for cutting-edge innovation, are a platform for us to build more sustainable products for our consumers, and a more sustainable business for our colleagues, shareholders, and communities. WHY JOIN USWe’re redefining an industry while going through our own digital transformation, using innovation to keep our portfolio of products at the cutting edge. We employ close to 500 people coast to coast, originating from 47 countries, and have built a high-performance culture that promotes our Leadership Behaviours (BOLD, FAST, EMPOWERED, DIVERSE and RESPONSIBLE), and which is committed to delivering a better tomorrow. We have always been committed to recruiting, developing, and retaining the very best people in our business functions. As a member of our team, you’ll join an outstanding workplace, collaborating across borders with colleagues from multiple fields to evolve our business in one of the most dynamic phases of our history. Because the growth and well-being of our people are essential,

we offer
rich compensation, benefits, services, and development programs to help employees maintain and improve their health, wellness, and work/life balance. Our approach considers your total well-being to support not only the professional part of your life, but the physical, emotional, social, and financial parts too. Competitive salary and bonus incentives. State-of-the-art digital tools, and company paid iPhone. Pension Contribution DCPP – employer contributes up to 11% of base salary. 100% employer paid flexible medical & dental benefits – disabi

📌 Business Area Manager (Winnipeg)
🏢 The British American Tobacco Group
📍 Winnipeg