Position Summary At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Fantastic employee discount on all Samsung productsCompetitive Salary and Performance based incentive plan for all levelsEmployer paid Medical and Dental coverage from day oneGroup RRSP plan that helps you save for the futureFree on-site gym to get your sweat onSubsidized Cafeteria; including free Starbucks coffee/latte machineTuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learningEmployee Referral program
- we want great talent like youVirtual Pet Care-to ensure the well-being and health of your beloved furry companionsThe Manager, DtC Data Analytics reports to the Director, DtC Strategy & Planning and plays a pivotal role in driving data-driven decision-making for the Omnichannel (eStore and SES stores) business. The incumbent is responsible for monitoring, assessing, and deriving actionable insights from core KPIs (Sales & Profit, Marketing Performance, Site Performance, Partner Operational KPIs) to optimize performance and measure the impact of digital programs, products, and customer experiences. This role involves designing and implementing digital reporting frameworks, conducting in-depth analysis, and supporting the Senior Executive team and DtC teams across the organization.
DtC Data Analytics Monitor and analyze sales performance against targets and historical benchmarks.
Create and maintain tracking tools for Site Operations & Omnichannel KPIs (e.
Transaction Processing, Shipping Lead Time, Fraud Rejections, Return Lead Time) and provide actionable insights.
Collaborate with Marketing Managers to evaluate the effectiveness of digital marketing campaigns and recommend updates or optimizations.
Manage BI tools (e.
Tableau)



and extract performance data from Adobe Analytics and Google Analytics.
Support the development of Weekly, Monthly, and Annual revenue targets by SKU and contribute to mid-to-long-term eCommerce strategy.
ECommerce Digital Analytics Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business.
Leverage data analytics to identify optimization opportunities that drive revenue growth and performance improvements.
Create and deliver targeted presentations, dashboards, and data visualizations to surface key insights and recommendations for stakeholders.
Manage digital data handling and ETL operations from multiple data warehouses to conduct in-depth customer, website, and product analysis.
Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insights.
Collaborate with IT and business stakeholders to influence data-driven decision-making.
Design, implement, and maintain web analytics solutions/products; oversee web analytics projects.
Provide automated hourly progress dashboards to leadership teams.
Conduct post-mortem analyses of key marketing events, campaign journeys, store fill changes, promo codes, and free shipping offers.
Track and share insights on web metrics (e.
Bachelor’s degree in Business, Statistics, Engineering, or a related quantitative field (or equivalent experience in retail/consumer electronics).
Knowledge:



Bilingual proficiency in Korean (oral and written) is an asset.
Expertise in SQL, R, Python, C++, Excel (VBA scripting, Macros, Pivot Tables), and PowerPoint with experience in Online Analytical Processing (e.
Tableau or Power BI).
Exceptional organizational and planning skills with a keen attention to detail.
Understanding of SEO/SEM, Digital Advertising, and eCommerce business metrics is an asset.
Knowledge of CMS platforms and eCommerce websites is preferred.
Demonstrated people management skills.
Solid project management skills with experience in agile process management.

Experience:
5–7 years of hands‑on experience with search engine marketing (Google Ads), website analytics platforms (Google Analytics), and brand analysis techniques (upper funnel analysis).
Experience overseeing analytics frameworks and leading analysis/insight initiatives.
Proven ability to translate data insights into business insights by collaborating with cross-functional teams.
Demonstrated analytical background in marketing analytics, financial modeling, or statistical analysis.
Experience using SQL to extract and manipulate data or programming/scripting languages (R, Python, C++).
Advanced proficiency in modern web technologies (HTML, CSS, JavaScript) with knowledge of browser dependencies and cross-platform issues.
Experience in the consumer electronics industry is an asset.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
Samsung has an accommodation process in place and provides accommo

📌 Manager, Dtc (Winnipeg)
🏢 Samsung Electronics America
📍 Winnipeg