Marketing automation and analytics drive Relay’s Top of Funnel growth. Use HubSpot, attribution, and dashboards to turn complex data into clear decisions.
This Marketing Operations Manager supports Marketing and Sales while owning technology implementation and optimization. You will define KPIs, build buyer journey attribution, and improve Direct SMB and Accountant & Bookkeeper channels. Success requires operational detail, strategic planning, and robust cross-functional communication.
Key Responsibilities
Scope initiatives aligned with business and team goalsOptimize Top of Funnel growth with defined success criteriaBuild multi-touch buyer journey attribution modelsDefine KPIs and create trusted dashboards and reportsDocument processes for reuse and cross-trainingRequirements:
Four or more years in operations or technical environmentsHubSpot workflows, reporting, and CRM administration experienceProficiency with Salesforce, Iterable, Outreach, and GongFamiliarity with Clay and ZoomInfo enrichment providersAbility to translate complexity into actionable strategiesApply your marketing analytics, automation, and process expertise to help Relay scale measurable Top of Funnel performance.
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