Application Deadline
11/09/2026Address
33 Dundas Street WestJob Family Group
MarketingSenior Analyst Overview
The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced workplace that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.
What you will be doing
Develop and execute direct to consumer campaigns:Review and analyze campaign business requirements and produce Technical Implementation PlansPrepare customer lists with campaign management toolset to meet the requirements of documented technical requirementsBuild potentially recurring campaigns with automation in mind and automate campaigns as requiredIdentify issues and make recommendations for campaign improvementManage project timelines and key deliverable datesEstablish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager,



Measurement Analysts and Product & Marketing business partnersConduct campaign technical audits and review data output to ensure accuracyProcess management
Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendorsEnsure campaign requirements have documented business partner approval prior to file development and execution.
Make recommendations to streamline, enhance and improve overall operationsEngage in knowledge transfer with other Campaign Analysts to ensure projects are transferableTrouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign ManagersContribute to campaign definition documentation and template library to support standardization of customer data extractsAct as a project leader for small to medium sized projectsWhat we are looking for
Knowledge :
Minimum 3 years of campaign or database marketing experienceWorking knowledge of customer relationship management, campaign design and developmentSolid and proven background in business process improvementExperience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiativesKnowledge of financial services industry preferredSkills :
High level of proficiency in SFMC, SAS, SQL,



Unica Campaign or equivalentCan translate business strategies into technical requirementsIn-depth analytical and problem solving skillsPossess excellent interpersonal skills, and have proven written and verbal communication skillsSolid organizational and time management skills and ability to multi-taskAbility to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environmentManage expectations and multiple complex projects simultaneouslySalary
$55,500.00
- $120,000.00Pay Type
SalariedThe above represents BMO Financial Group's pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.
BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: Us
At BMO we are driven by a shared Purpose: Boldly Grow the Valuable in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more
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📌 Senior Analyst, Campaign Delivery (Winnipeg)
🏢 Bank N.a.
📍 Winnipeg