Build lifecycle programs at CrowdRiff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels.
As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted chance, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for CrowdRiff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building.

Key Responsibilities

Map prospect and customer journeys across lifecycle stagesDefine cohorts, moments, triggers, and journey requirementsScore accounts using fit and intent signalsDeliver activation, expansion, retention, and nurture programsUse AI to automate lifecycle workflow stepsRequirements:
8+ years in B2B SaaS marketingAt least 3 years in lifecycle, customer, or growth marketingWorking knowledge of HubSpot or similar platforms and IntercomExperience building segmentation, cohort, and account scoring modelsExperience turning data into decisions and engineering requirementsApply lifecycle strategy, creative judgment, journey design, and AI automation to help CrowdRiff customers reach value and expand.
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📌 Principal Lifecycle Marketing Strategist (Winnipeg)
🏢 CrowdRiff
📍 Winnipeg