Lead beauty brand strategy in Vaughan through consumer insight, innovation, and commercial performance. This permanent role combines onsite leadership with one remote day weekly.
As Brand Director, you will own an established beauty, personal care, or wellness brand end-to-end. Shape positioning, portfolio strategy, innovation, communication, launches, and performance across Amazon and brick-and-mortar retail. The role requires hands-on execution, analytical judgment, and cross-functional influence.

Key Responsibilities

Define brand vision, positioning, messaging, and long-term growth strategyTranslate consumer and category insights into commercially viable prioritiesLead innovation from concept through commercialization with cross-functional partnersManage portfolio additions, deletions, lifecycle decisions,



and SKU optimizationDirect launches across Amazon and mass, drug, grocery, and specialty retailRequirements:
8+ years managing brands in beauty, wellness, personal care, or adjacent CPGProven end-to-end brand ownership from strategy through commercial performanceExperience managing product innovation through commercializationUnderstanding of Amazon and brick-and-mortar retail executionAbility to work onsite in Vaughan four days weeklyBring consumer insight, innovation leadership, and commercial discipline to a beauty brand with meaningful ownership in Vaughan.
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📌 Beauty Brand Director Vaughan (Winnipeg)
🏢 RIM Recruitment Professionals
📍 Winnipeg