Most senior roles hand you a team, a playbook and a budget someone else set. We're looking for the person who will found our social, content and creator function: shape how our brands show up, make the work yourself while it's small, and grow it into a team you're proud of. Betstamp Ventures spans iGaming technology, market data and odds pricing, trading and market making, and acquisition and media. We price 200+ sportsbooks, operate a portfolio of consumer apps and run our own media company.
Today the same team also runs our own iGaming brands and the media and partnerships business that brings players to them, all Canadian-owned and operated from our King Street West HQ in Toronto.
Social, content and creator partnerships across our portfolio of iGaming brands, end to end. Set the direction (≈ 25%): decide how each brand shows up on social, set the content and creator strategy, own the channel budget, and track the numbers that matter (signups and player value, not just views)Make it yourself (≈ 35%): write, shoot, edit and post when it matters, build our first creator relationships hands-on, and set the creative bar by exampleBuild the function (≈ 25%): design the workflows, tools, playbooks and reporting that let social and creators scale, then hire, mentor and grow the team as the channel earns itBring the business together (≈ 15%): partner with paid acquisition, retention, brand and product so the best content flows into paid, launches land, and every channel supports the others, with every post and partnership inside platform rules and responsible-play guidelinesWhat Makes This Role Different You're building, not inheriting. Some days you'll edit the video yourself. First 30 days: you know our brands, audiences, creators and numbers, you're already posting and testing, and you've shared your read on what to keep, fix and startFirst 90 days: a transparent social and creator strategy for every brand, the first systems and playbooks in place, creators producing,



and a plan for how the team should growFirst 180 days: social and creators measurably driving signups and player value, proven content feeding paid every month, and the team taking shape around the plan you setWhat It's Like Here Small team, one office on King Street West, the leadership team at the next desk. It's a close team, and we work at keeping it that way: monthly socials, watch parties for the big games, an office fantasy league, and a floor where people talk to each other instead of messaging across it.
We're AI-first in how we work: if a tool makes your job better, you'll have it. Have around 5 or more years in social, content or creator and influencer marketing, including leading a channel, a program or a team. Brand, agency, creator-side and your own channels all countHave built something from scratch, whether it was a brand's social presence, a creator program, a community or a teamAre as happy making the work yourself as you are setting strategy or leading peopleHave a strong creative eye and know how to connect great content to real results, like signups and player valueLove working with people across teams, communicate with clarity and warmth, and bring out the best in the people around youCan work in office at 370 King St W, with flexibility (streetcar stop outside, 10 minutes from Union Station)Are curious about iGaming. you need to be comfortable leading content in the industryNice To Haves (Not Deal-Breakers) You use AI tools (ChatGPT, Claude, video or image generators) and have built real workflows with themExperience with gaming, streaming, entertainment, lifestyle or consumer brandsYou know the creator economy: deal structures that pay for results, usage rights and whitelistingAn existing network of creators, streamers or agenciesYou've been an early or founding hire beforeWhat

We Offer
Some of our best people didn't come from betting or gaming at all, and a fresh perspective is exactly what this role needs.
We use AI to help screen and assess applications. #

📌 Senior Manager, Social, Content (Winnipeg)
🏢 Betstamp Ventures
📍 Winnipeg