06 Nov
|
Ipsen Biopharmaceuticals Canada
|
Winnipeg
06 Nov
Ipsen Biopharmaceuticals Canada
Winnipeg
Title: Product Manager Neuroscience Company: Ipsen is a mid‑sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.
K, we tackle areas of high unmet medical need through research and innovation. For more information, visit us at and follow our latest news on LinkedIn and Instagram. The Product Manager will develop strategies and tactics of our business unit portfolio. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training. The Product Manager collaborate cross‑functionally to develop and implement strategies that address unmet patient needs, drive market development, and support commercial issues. Support the development and execution of brand plans and engagement strategies in collaboration with key cross‑functional stakeholders (including Medical, Regulatory Affairs, Market Access) to address patient needs. Contribute to pre‑launch and market development activities to ensure readiness for product introduction. Identify market opportunities, industry trends, and customer targets through competitive analysis, positioning, and marketing strategy assessments. Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
Analyze product performance relative to key performance initiatives and adjust plans as necessary. Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators. Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved. Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representatives to gather insights and inform brand plans. Bachelor’s degree is required. Master’s degree, preferably in business (MBA) or health sciences is preferred. 5 years’ experience in the biotechnology or pharmaceutical industry. Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives. Knowledge of pharmaceutical legal, regulatory, and medical processes required. Proven skills in strategic planning and product launches. Demonstrated project management skills and proven ability to manage multiple priorities in a fast‑paced workplace. Strong team‑building skills and a team‑oriented approach. Specialty product marketing experience is an asset. English speaking is essential. French speaking preferred. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. We invest in our employees to support life‑changing projects that create positive impact for patients and society. #
📌 Product Manager Neuroscience (Winnipeg)
🏢 Ipsen Biopharmaceuticals Canada
📍 Winnipeg