Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Opportunity We are seeking a highly creative and operational

Lead Social Producer

to own the end-to-end social content engine for a portfolio of Loblaw brands.

This role is critical in evolving how we work. The Lead Social Producer will create

explicit ownership from idea through execution , bringing creative and production closer together to enable teams to move faster, make decisions with greater autonomy, and significantly increase social-first content and video output.

Sitting at the intersection of

social, creative, culture, and production , you will turn brand priorities, audience insights, and real-time cultural opportunities into platform-native content balancing speed, creative excellence, and performance.

You will play a key role in building a modern, scalable production model designed for the pace of social, ensuring we can create

more of the right content, faster.

What You’ll Do

Own the end-to-end social content pipeline for your portfolio, from opportunity and concept through production and delivery





Act as the central point of accountability for getting social content made, creating clarity across priorities, timelines, resources, and decision-making

Identify and remove unnecessary handoffs, bottlenecks, and process barriers that slow content production

Build and optimize workflows that enable teams to move from opportunity to execution with greater speed and autonomy

Lead the production of planned, always-on, agile, reactive, and culture-led social content

Significantly increase the volume and quality of social-first video across all platforms focusing on short form social

Develop repeatable content formats, franchises, and production approaches that enable greater output and efficiency

Translate audience, community, cultural, and performance signals into actionable content opportunities

Champion platform-native storytelling that reflects how audiences actually consume and engage with content in social

Determine the right production pathway for each opportunity, leveraging internal creators, Influencers, UGC, local/store creators, and external partners

Lead and inspire multidisciplinary teams of creators, designers, writers, and content specialists to deliver high-quality work at pace

Stay close to the work, providing direction across ideation, shoots, edits, and final execution while empowering teams to make decisions





Partner cross-functionally with Social Strategy, Audience Development, Community Management, Influencer & Creator Partnerships, Brand, and other key stakeholders

Use performance insights to identify what is working, scale winning formats, and continuously improve future content

Foster a culture of ownership, experimentation, test-and-learn, and continuous improvement

What You’ll Need

8+ years of experience across social, creative, content, production, branded content, or related roles

Proven experience leading high-volume social or digital content production

Strong understanding of end-to-end creative and production processes, with experience improving workflows and ways to work

Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms and formats

Strong experience producing short-form, social-first video from concept through execution

Strong creative judgment with the ability to make timely decisions and move work forward

Experience leading multidisciplinary creative and production teams

Deep understanding of social culture, trends, creators, and platform-native storytelling

Ability to manage multiple workstreams and priorities in a fast-moving, high-volume environment

Strong cross-functional leadership and stakeholder management skill

Demonstrated ownership mentality with a track record of identifying barriers and finding better, faster ways to deliver

Excellent communication, collaboration, and problem-solving skills

Nice to have

Experience in retail, CPG, entertainment, or high-volume, multi-brand environment

Experience working wit

📌 Lead Social Producer (Brampton)
🏢 Loblaw Agency
📍 Brampton