Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families. When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on: Impact Community Growth Feel like you can make a difference? Good news, we saved you a seat Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact [email protected]. AI Disclosure Statement

To ensure an efficient and fair review process, we utilize artificial intelligence tools to assist in the initial screening and assessment of applicants for this role. Dialogue only contacts candidates through official @dialogue.co email addresses. We never request payment, gift cards, or personal financial information at any stage of hiring, and we never extend an offer without a structured interview process. All open roles are listed exclusively at dialogue.co/en/careers. If you receive a suspicious communication claiming to be from Dialogue, do not respond
- report it to [email protected] and verify the role on our official careers page. Your role asDirector, Product Marketing

Reporting to Lucas McConnell, Vice President of Marketing,



the Director of Product Marketing is responsible for how Dialogue understands its market and clients, and for making sure that understanding changes what we build, how we position it, and how our GTM teams sell and support it. Much of this work happens outside the Marketing team. You will work every day with Product, Member Experience, Sales, Customer Success and Partnerships, and you will often need to move decisions without formal authority over the people making them. You will present recommendations to senior leaders, including on the product roadmap, and you are expected to build agreement through influence, evidence and judgment. You will lead a team of two product marketers and are responsible for their growth, through regular coaching, clear goals and honest feedback. You will also sit on the Marketing Leadership Team and help set strategy, talent plans and the roadmap for the Marketing organization. What you'll be doing

Influencing the roadmap and aligning the business

Establish a client insights program that turns what members and clients tell us into: specific recommendations for the product roadmap; updated positioning and pitches; themes for marketing content and events Work with leaders in Product, Member Experience, Sales, Customer Success and Partnerships to agree on priorities and keep launches and messaging aligned Build a point of view on market trends and the competitive landscape,



and recommend a direction even when the evidence is incomplete or points in different directions Launches, positioning and messaging

Set the product marketing strategy and be accountable for the results of launches, positioning and messaging. Do the foundational work yourself, such as leading launches and running positioning and messaging exercises, rather than only directing it. Enabling GTM teams

Direct GTM enablement for sales, customer success and partner teams, including a regular training cadence built on market insight and feedback from customer-facing teams Running the function

Lead and develop a team of two product marketers, including performance management and career development Own the annual Product Marketing budget, including agency work, hosted events and asset creation, and report on spend against plan Work with external partners on product marketing initiatives We'd love to hear from you if you have

8+ years of experience in marketing, product marketing, or a related role A record of influencing across functions and with senior executives, including getting decisions made where you did not have the final say A history of being an active player in product roadmap decisions by bringing client and market insights to the fore of the conversation Comfortable making rapid decisions, learning from them and changing course when needed Experience leading and developing a team, at Director level or equivalent scope Experience leading go-to-market enablement across sales, customer success and partner teams Experience owning and managing a budget, including agency spend, and working with external partners Enjoy defining a vision for a team, but also rolling up your sleeves to execute Ha

📌 Director, Product Marketing (Toronto)
🏢 Dialogue Technologies
📍 Toronto