What Your First Year Might Look Like

Digital Marketing Specialist

Main Location: Montreal, QC (FortNine Group Head Office)

FortNine Group

One platform. Every enthusiast. Every stage of the journey.

About us

Based in Montreal, FortNine Group brings together a family of e-commerce brands serving outdoor and powersports enthusiasts across North America. From FortNine, specializing in motorcycles and powersports, to Defender for marine and boating, and 6Routes for RVs and camping, we share a common mission: making quality gear, expert advice, and great service more accessible. Alongside our partnership with Motos Illimitées, we help enthusiasts spend less time worrying about the details and more time doing what they love.

The Role:

Digital Marketing Specialist

That's where you come in

This is a hands-on marketing role split across our business units. Half your time will focus on our e-commerce stores (FortNine, Defender, and 6Routes), developing lifecycle marketing strategies to improve customer retention and loyalty through email, SMS, post-purchase journeys, and new acquisition channels like creators and partnerships. The other half will focus on Motos Illimitées, where you’ll apply similar lifecycle strategies while managing a digital marketing agency to generate qualified leads that turn into showroom visits and motorcycle sales.

Skills & Requirements

- Experience: 5+ years in digital, growth, or lifecycle marketing, ideally with an e-commerce background
- Lifecycle Marketing: Hands-on experience building automated email and SMS journeys, customer segmentation, and retention programs
- Marketing Platforms: Solid experience with Klaviyo or similar CRM, Meta Business Suite,



and other marketing automation tools
- Digital Advertising: Good understanding of Google Ads and Meta Ads, with the ability to manage agencies and evaluate performance
- Analytics: Experience with GA4, customer retention metrics, campaign reporting, and A/B testing
- Customer Acquisition: Experience with creator, influencer, affiliate, or partnership marketing is an asset.
- Funnel Optimization: Experience analyzing customer acquisition funnels across marketing channels, establishing performance visibility, identifying drop-off points, and improving conversion rates and acquisition efficiency
- Bilingual Communication: Fluent in French and English, both written and spoken, with the ability to collaborate daily with French- and English-speaking team members

Nice-to-Haves

- Experience with loyalty or paid membership programs
- Experience in powersports, automotive, marine, or dealership marketing
- Familiarity with dealership CRMs
- Interest or experience in motorcycles, powersports, marine, or outdoor recreation

First 30 Days: Understand & Benchmark

Review existing lifecycle marketing programs, customer data, and retention performance across FortNine, Defender, and 6Routes. At Motos Illimitées, audit paid advertising, agency performance, CRM processes, and lead generation. Establish baseline KPIs, identify opportunities for improvement,



and build a roadmap of prioritized marketing initiatives.

First 90 Days: Build & Optimize

Launch improved post-purchase and second-purchase journeys for our e-commerce stores. Establish a clear digital marketing strategy, performance targets, and agency reporting process for Motos Illimitées. Begin improving CRM lead nurturing and follow-up journeys.

First 6 Months: Expand & Grow

Develop measurable customer acquisition programs through ambassadors, creators, affiliates, and partnerships. Support the launch of our new loyalty and membership programs, including onboarding and engagement journeys. Expand lifecycle marketing at Motos Illimitées with automated journeys for test rides, deliveries, service reminders, and trade-ins.

First Year: Demonstrate Measurable Growth

Show measurable improvements in first-to-second purchase rates, customer retention, and new customer acquisition across our e-commerce businesses. At Motos Illimitées, demonstrate growth in qualified leads, improved lead-to-sale conversion, and more motorcycle sales generated through digital marketing.

KPIs & Success

Performance will be measured equally across our e-commerce businesses (50%) and Motos Illimitées (50%), with a focus on customer retention, acquisition, and sales growth.

Here are some examples of the KPIs we’ll establish and monitor:

E-Commerce: FortNine, Defender & 6Routes (50%)

- 30-Day Repeat Purchase Rate: Percentage of first-time customers who place a second order within 30 days
- 90-Day Repeat Purchase Rate: Percentage of first-time customers who place a second order within 90 days
- Marketing Opt-In

📌 Digital Marketing Specialist (Montreal)
🏢 FortNine
📍 Montreal