Lead B2B marketing strategy, brand, and demand generation at Rodan Energy from the Mississauga headquarters, with hybrid work three days weekly. As Director of Marketing, you will build and scale a modern marketing function reporting to the VP Sales & Marketing. You will guide brand, content, performance marketing, public relations, operations, and analytics. The mandate connects marketing with Sales, Product, and Customer Success to drive measurable growth. Key Responsibilities:

Develop marketing strategy aligned with business objectives and revenue goals Define Rodan’s brand voice across channels and assets Lead content, public relations, and media relations strategies Scale multichannel demand generation across email, digital,



and events Track ROI, funnel performance, CAC, LTV, and attribution Requirements:

Eight-plus years of progressive B2B marketing experience Experience in B2B SaaS, cleantech, or adjacent industries Success building or scaling a contemporary marketing function Analytical strength with marketing KPIs and budget management Experience leading account-based marketing strategies Bring strategic leadership, storytelling, analytics, and demand generation expertise to Rodan Energy’s measurable B2B growth.

📌 Director ofB Marketing (Toronto)
🏢 Germain Hôtels
📍 Toronto