Lead commercial strategy for ProAll as Director of Sales and Marketing, using revenue growth, forecasting, and market expansion expertise. This hybrid remote position supports Olds, Alberta or approved remote locations. Reporting to the General Manager, you will lead Sales and Marketing while executing growth initiatives aligned with corporate objectives. The work spans dealer networks, distribution partnerships, customer retention, pricing, budgeting, and profitability. Significant international travel and frequent customer interactions are required. Key Responsibilities:

Develop annual and multi-year commercial growth strategies Drive revenue, market share, and profitability across territories Lead branding, marketing, lead generation, and trade shows Ensure CRM utilization, pipeline management,



and forecasting accuracy Strengthen dealer networks and customer relationships Requirements:

Minimum 10 years leadership experience in sales or marketing Success leading multi-regional or international sales organizations Robust forecasting, budgeting, pricing, and P&L; management skills Dealer network experience within capital equipment industries Excellent communication, presentation, and leadership skills Apply commercial leadership, financial acumen, and market development expertise to grow ProAll’s sales and distribution organization.

📌 Commercial Strategy Sales Marketing Director (Olds)
🏢 Environmental Solutions Group
📍 Olds