Purity Gas is a results-oriented team of professionals driven by passion for innovation, continuous improvement and collaboration. We disrupt the multi-billion-dollar nitrogen gas market with state-of-the-art technology that allows commercial & industrial gas users to reliably, safely, and cost-effectively produce their own supply of gaseous nitrogen in-house and on demand, for a fraction of the cost of buying nitrogen from third-party gas suppliers.

Our cutting-edge NITROCENTER® solutions offer a compelling value proposition to industrial and commercial nitrogen gas users, primarily by producing nitrogen gas on demand, often with a staggering 90% cost reduction compared to conventional bulk nitrogen gas delivery methods. However, the advantages extend far beyond financial savings. Our nitrogen generation technology prioritizes environmental sustainability by minimizing energy consumption during production and eliminating the need to transport nitrogen gas by traditional means, such as trucks. This approach reduces our carbon footprint and improves operational efficiency, aligning with our commitment to responsible, sustainable operations.

At Purity Gas, our culture is defined by collaboration, motivation, and adaptability, creating an environment that inspires both our team members and partners alike. We prioritize a work culture that fosters excitement while remaining responsive to the diverse needs of our clients, partners, and employees. Our greatest asset is our positive, goal-focused team, whose dedication drives us toward collective success, innovation, and growth.

The Commercial Marketing Manager is a strategic leader who bridges Sales, Product Engineering, and Marketing to drive Purity Gas’s go-to-market strategy.



This role leads vertical market positioning, Account-Based Marketing for Top 200 Enterprise accounts, competitive intelligence, TCO/ROI modeling, and commercial product launches. Additionally, this position leverages contemporary AI tools and data-driven marketing strategies to optimize campaign personalization, workflow efficiency, and go-to-market performance. By translating technical capabilities and market insights into compelling value propositions and sales tools, this role strengthens Purity Gas’s competitive position and supports sustainable revenue growth.

WHAT YOU’LL DO

Go to Market & Vertical Positioning

- Develop data driven GTM strategies, vertical playbooks and differentiated positioning for Advanced Manufacturing, Food & Beverage, Energy & Chemical, and emerging growth markets.
- Translate complex engineering capabilities and technical differentiators into compelling commercial value propositions, messaging and customer facing tools.
- Conduct market, customer and industry analysis to identify growth opportunities, evolving customer needs and market trends.
- Lead competitive intelligence across incumbent bulk liquid gas suppliers and direct OEM generator competitors, including pricing models, contract structures, hidden fees, automatic renewals, escalation mechanisms and liquid boil off waste.




- Develop competitive battlecards and actionable market insights that strengthen Purity Gas’s positioning and support Sales in customer conversations and enterprise proposals.

Enterprise ABM Strategy & Sales Enablement

- Architect multi touch Account Based Marketing strategies and playbooks targeting Purity Gas’s Top 200 Enterprise accounts.
- Partner with Enterprise Account Managers to develop account intelligence, stakeholder mapping and targeted campaigns, measuring account engagement, qualified opportunities and pipeline contribution.
- Develop and maintain sales enablement resources, including case studies, presentations and value proposition frameworks that support enterprise selling.
- Support strategic customer presentations, major proposals and enterprise opportunities with tailored commercial messaging and materials.

Commercial Strategy, TCO & Pricing

- Build and refine TCO and ROI models in partnership with Sales, Finance and Product Engineering, validating financial assumptions and technical inputs to translate customer requirements and incumbent supply costs into compelling commercial business cases.
- Establish and refine pricing models, target gross margins and Capex versus Opex commercial packaging for equipment lines and turnkey installations.
- Monitor market conditions, competitive pricing and customer feedback to inform pricing and commercial strategy.
- Support non standard deal terms, complex enterprise bids, RFPs and strategic opportunities through financial analysis and commercial positioning.
- Lead the commercial marketing strategy for new products, solutions and programs, including positioning, value propositions, messaging, sales tools and customer communicati

📌 Commercial Marketing Manager (Canada)
🏢 Purity Gas
📍 Canada