Customer.io lifecycle marketing expertise drives this remote Canadian contract, spanning journey design, technical builds, and bilingual launches. Own the program end to end.

As Lifecycle Marketing Lead, you will define stages and segments for buyers and sellers. You will design journeys, write message specifications, and build campaigns in Customer.io. The work includes engineering and data collaboration, measurement, and handover documentation.

Key Responsibilities:

- Define lifecycle stages and audience segments for buyers and sellers
- Specify triggers, timing, channels, metrics, and holdouts
- Rebuild existing journeys without coverage gaps in Customer.io
- Build, QA, and launch English and Canadian French journeys
- Document the program through a runbook and roadmap

Requirements:

- Five-plus years in lifecycle, CRM, or retention marketing
- At least two end-to-end Customer.io builds
- Experience measuring lift against holdouts or control groups
- Experience with email, push, and in-app messaging
- Canada-based and available during Eastern Time core hours

Lead Customer.io journeys, lifecycle measurement, and program handover as a self-directed marketer in this Canadian contract.

📌 Customer.io Lifecycle Marketing Lead (Edmonton)
🏢 Professional Staffing
📍 Edmonton