Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams.

As Product Marketing Manager, you will translate product strategy into explicit messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.

Key Responsibilities

Develop product positioning, value propositions, and customer-focused messaging

Build and execute coordinated product and feature launch plans

Plan campaigns supporting acquisition, adoption, and retention

Create sales decks,



one-pagers, explanations, and training content

Track measures and recommend messaging or campaign improvements

Requirements

At least four years of product marketing experience

Experience in B2B SaaS, technology, or automotive software

Positioning, launches, go-to-market, and sales enablement experience

Strong writing, storytelling, analytical, and stakeholder management skills

Excellent English; French strongly preferred; AI tools comfort

Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.

📌 Automotive Software Product Marketing Manager (Winnipeg)
🏢 Autotradercanada
📍 Winnipeg