Lead platform growth marketing remotely across Canada at Affirm, using integrated campaigns and performance data to acquire and activate merchants.

This hands-on marketing role develops programs through platforms and ISV channels. You will select channel mixes, create campaign assets, collaborate with partners, and connect activity to acquisition, activation, pipeline, GMV, and revenue. The work supports reusable programs and measurable go-to-market execution.

Key Responsibilities:

- Own channel strategy for defined platform marketing programs
- Develop integrated campaigns across relevant marketing channels
- Build briefs, messaging, content, toolkits, and presentations
- Define objectives, funnel stages, KPIs, and reporting requirements




- Analyze performance and recommend optimization or investment

Requirements:

- Six or more years in integrated or growth marketing
- Experience managing multiple channels against business objectives
- Track record measuring acquisition, activation, pipeline, or revenue
- Strong analytical judgment with incomplete attribution data
- Solid project management and cross-functional communication skills

Bring channel strategy, campaign execution, partner collaboration, and measurement expertise to Affirm's remote platform growth programs.

📌 Platform Growth Marketing Lead (Vancouver)
🏢 New York tech
📍 Vancouver