Drive bilingual direct-to-consumer campaigns as a Marketing Specialist with Manulife, working hybrid in Montreal and supporting CoverMe and Affinity.

This position supports acquisition, conversion, onboarding, and retention initiatives across paid and owned channels. You will coordinate campaign planning, localization, measurement, and optimization while applying customer insights and Québec market expertise. The work includes collaboration with internal teams, agencies, and business partners.

Key Responsibilities

Support integrated campaigns across acquisition, conversion, onboarding, and retention

Coordinate briefs, assets, approvals, timelines, and deliverables

Apply segmentation, customer insights, and performance data

Assist campaign measurement, reporting,



and performance analysis

Prepare French-language adaptations for Québec audiences

Requirements

Three or more years of marketing experience

Bachelor’s degree in Marketing, Business, or related field

Experience supporting paid and owned marketing campaigns

Familiarity with Bill 101 and Bill 96

Fluency in English and French, written and verbal

Bring campaign coordination, Québec localization, customer insights, and bilingual communication to Manulife’s CoverMe and Affinity marketing programs.

📌 Bilingual Direct-to-Consumer Marketing Specialist (Winnipeg)
🏢 Manulife
📍 Winnipeg