Shape Manulife Canada’s organic social presence through bilingual content strategy and editorial planning in a hybrid Toronto role. Translate complex topics into engaging stories.

The Social Media Specialist reports to the Director of Content, Brand, within Manulife Canada’s Brand team. You will manage organic social programs, develop content calendars, and create social-first multimedia formats. The work spans LinkedIn, audience segments, internal partners, executives, agencies, and creative teams while supporting brand and reputational priorities.

Key Responsibilities

Manage Manulife Canada’s organic social media strategy

Lead editorial planning across priority social channels

Develop calendars, multimedia programs, and video content

Guide content through production, approval, publishing,



and optimization

Report performance insights and recommendations clearly

Requirements

Three to five years in social media, content marketing, or communications

Fluency in written and spoken English and French

Experience managing organic social programs for corporate or consumer audiences

Solid editorial judgment and creative content development experience

Knowledge of LinkedIn, audience behaviour, and evolving content practices

Use bilingual communication, social strategy, multimedia production, and performance insights to advance Manulife Canada’s brand presence.

📌 Bilingual Social Media Content Specialist (Winnipeg)
🏢 Manulife
📍 Winnipeg