Lead strategic marketing, communications, and student recruitment at Red Deer Polytechnic, using data-driven campaigns and institutional storytelling to advance enrolment objectives. As Director, Marketing and Communications, you will provide strategic and operational leadership across integrated marketing, communications, digital, media, and creative services. You will advise senior leadership while translating institutional priorities into audience-focused campaigns. Your work will strengthen RDP’s brand, reputation, prospective student journey, and engagement with key audiences.

Key Responsibilities
- Lead integrated marketing, communications, digital, media, and creative services teams
- Steward RDP’s brand and establish governance frameworks across channels
- Develop data-informed recruitment strategies using research and performance metrics
- Oversee executive messaging, media relations,



issues management, and crisis response
- Manage division budgets and resources while driving digital engagement innovation

Requirements:
- Strategic leadership across marketing, communications, and student recruitment
- Experience developing institutional narratives and audience-focused campaigns
- Ability to use analytics and performance metrics to evaluate results
- Capability to advise senior leadership on strategic communications
- Strength in building government, media, industry, and community relationships Shape Red Deer Polytechnic’s brand, recruitment strategy, communications leadership, and enrolment growth through measurable institutional marketing.

📌 Director Marketing Communications Recruitment (Red Deer)
🏢 MediaCareers
📍 Red Deer