Take your career to new heights with Loopio Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most key initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market. Note: This is an existing vacancy on the team What You’ll Be Doing
- Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position
- Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan
- Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue
- Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use
- Partner with the senior leadership team on long‑term product and market strategy, representing the voice of the customer and the market in major planning cycles
- Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team




- Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions
- Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events What You’ll Bring to the Team
- 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line
- Experience with AI-driven products and how they change buyer behavior and competitive dynamics
- Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption
- Strong executive presence and the ability to influence senior stakeholders across all functions
- Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day
- A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it
- Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike
- Experience mentoring or informally leading other product marketers or GTM professionals
- Experience in the proposal, RFP, or sales enablement space is a plus Where You’ll Work
- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada,



with established hub regions around the world where we hire from.
- Our employees (or Loopers, as we call ourselves) live and work in Canada (British Columbia and Ontario), US, India (specifically in Gujarat, Maharashtra, and Bengaluru), and London.
- The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
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We offer
flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you
- You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away) with core sync hours and focus time for headsdown work during the workday
- We encourage asynchronous collaboration to effectively work as a global OneTeam
- Your manager supports your development by providing ongoing feedback and regular 1‑on‑1s, we leverage Lattice for our 1‑1s and performance conversations
- You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support We encourage experimentation and innovative thinking to drive business impact.
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We offer
a wide range of health and wellness benefits to support your physical and mental well-being, starting day with Loopio.
- We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work‑f

📌 Director, Product Marketing (Toronto)
🏢 Loopio
📍 Toronto