Shape Bizzabo’s Event Experience OS story through positioning, messaging, and AI-native workflows across enterprise event marketing. This lead role is based on owning strategic product marketing scope.
As Product Marketing Lead, you will guide launches, competitive strategy, sales enablement, and analyst relations. You will partner across Product, Sales, Account Management, and Marketing while reporting to Bizzabo’s Co-founder and CMO. Your work will clarify agentic capabilities for organizers, attendees, and sponsors, strengthen competitive wins, and support customer adoption.

Key Responsibilities
Own positioning and messaging for the Event Experience OSRun launches, including narratives, plans, readiness, and communicationsBuild competitive intelligence, battlecards,



and objection handlingCreate field narratives, demos, one-pagers, and RFP contentLead analyst relations, customer proof, and adoption programsRequirements: 5+ years of B2B SaaS product marketing experienceExperience selling to mid-market and enterprise buyersHands-on Claude, Claude Cowork, or similar agentic toolsAnalyst relations experience with Forrester or Gartner preferredFluency with Salesforce, HubSpot, and GongBring transparent writing, competitive judgment, and AI-enabled product marketing expertise to Bizzabo’s enterprise event platform. #J-18808-Ljbffr

📌 Bizzabo Product Marketing Lead (Winnipeg)
🏢 Bizzabo
📍 Winnipeg