Shape Baselane’s fintech positioning through market research, launch planning, and enablement while collaborating across product, brand, sales, and partnerships.
This Product Marketing Manager role supports Baselane’s banking and financial management platform for landlords and real estate investors. You will translate customer and competitor insights into differentiated messaging, product opportunities, and launch plans. The hybrid Toronto schedule requires office attendance downtown twice weekly, Tuesdays and Thursdays.

Key Responsibilities

Research markets, competitors,



and customers for differentiated positioningPartner with Product on recent feature launch strategiesDevelop customer-facing collateral across the lifecycleEnable Sales and Partnerships with training materialsIdentify product opportunities through customer insightsRequirements:
Bring 2–4 years of product marketing experienceUnderstand fintech B2C product marketing practicesStrategize and execute launches across multiple functionsExplain impact using data-driven decision-makingCommunicate clearly in writing and verballyUse fintech product marketing, positioning, and launch expertise to clarify Baselane’s value for landlords and investors.
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📌 Fintech Product Marketing Lead (Winnipeg)
🏢 Baselane
📍 Winnipeg