Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across a hybrid Toronto contract. Shape campaigns across major social platforms.
Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. The role supports Global Communications and Canadian Marketing through paid partnerships, creator programs, campaign integration, and performance analysis. Gaming culture fluency, communication, and project management are central.

Key Responsibilities

Own Canada creator strategy across the launch calendarLead paid partnerships from sourcing through reportingDevelop creator briefs and creator-native storytellingCoordinate capture plans, access moments,



and event activationsReport performance and actionable launch recommendationsRequirements:
Bachelor’s degree or equivalentFive-plus years in influencer marketing, partnerships, or creator programsFluency in gaming culture and creator ecosystemsFamiliarity with YouTube, Facebook, TikTok, Instagram, and TwitchEnglish required;
French Canadian proficiency is a plusApply influencer strategy, creator relationships, gaming expertise, and performance measurement to grow PlayStation community engagement across Canada.
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📌 Playstation Influencer Marketing Strategist (Winnipeg)
🏢 Sony Interactive Entertainment
📍 Winnipeg