Shape global SEO and GEO execution at Manulife in a hybrid Toronto role spanning content, technology, publishing, and digital experiences.
As Global GEO Manager, you will identify search opportunities, assess initiative implications, and develop actionable recommendations. You will partner with segment marketing, content, UX, product, publishing, technology, analytics, and Global SEO teams. The role operationalizes enterprise standards across markets while escalating material risks and enterprise-wide decisions.

Key Responsibilities

Identify sitewide SEO and GEO opportunities across content and platformsAssess initiatives and translate recommendations into implementation requirementsReview metadata, headings, linking, schema, and indexation controlsTrack remediation, dependencies, decisions, owners,



risks, and statusMonitor performance and communicate actionable optimization insightsRequirements:
Approximately 8–10 years of progressive SEO experienceHands-on technical SEO, on-page SEO, and content optimizationInformation architecture and publishing quality assurance experienceExperience with content management systems;
AEM is an assetKnowledge of schema, crawling, indexing, and canonicalizationBring enterprise SEO, emerging GEO knowledge, and cross-functional influence to Manulife’s global digital marketing team in Toronto.
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📌 Global Seo Geo Manager (Winnipeg)
🏢 Manulife/John Hancock
📍 Winnipeg