Shape consumer marketing priorities for AutoTrader.ca and AutoHebdo using consumer insight, brand judgment, and Performance Marketing expertise.

As Director, you will own growth strategy across two leading Canadian consumer brands. You will guide investments across performance, brand, social media, and editorial content. Your decisions will connect marketing effectiveness, business priorities, and consumer understanding.

Key Responsibilities: Use insights to shape messaging, content, and partnerships

Steer centrally managed Performance Marketing through influence

Build a structured social media test-and-learn plan

Establish owners, timelines, and success measures

Develop team capabilities and manage agency performance

Requirements: 10+ years in data-driven strategy, transformation, or growth

Robust consumer intuition and brand judgment

Hands-on analysis beyond dashboards and reporting

Ability to challenge agencies and improve effectiveness

Track record influencing teams outside reporting lines

Bring consumer insight, brand judgment, and marketing strategy leadership to AutoTrader.ca and AutoHebdo’s growth agenda in Canada.

📌 Consumer Marketing Strategy Director (Toronto)
🏢 AutoTrader.ca
📍 Toronto