About Feather Friendly®

Since 2006, Feather Friendly® Technologies Inc. has been the trusted choice for preventing bird collisions on commercial and residential buildings, with over 18 million square feet of product installed worldwide! Our markers effectively make the glass visible to birds and prevent deadly collisions without compromising a building’s aesthetics or views. We are tested and approved by Dr. Daniel Klem Jr., the American Bird Conservancy, FLAP Canada, and more.

Feather Friendly Bird Deterrent Technology Inc. offers a simple solution that makes a significant difference in bird conservation.

Position Summary

This role is ideal for someone who enjoys transforming complex information into compelling, accessible communications. The successful candidate will oversee company messaging across multiple platforms, be a part of a collaborative marketing team, and work closely with the Marketing & Design Lead and President.

More than a traditional marketing role, this position requires someone who is equally comfortable developing strategic communication plans, writing executive presentations, managing public relations initiatives, coordinating multidisciplinary projects, and ensuring every piece of content reflects the quality and credibility of our organization.

Position Responsibilities

Content Research & Industry Monitoring

- Regularly research and monitor news, articles, scientific studies, and developments related to bird conservation, bird-window collisions, migration, wildlife protection, and environmental sustainability.
- Monitor relevant conservation organizations, industry publications, scientific journals, universities, and reputable news sources.
- Identify relevant news, trends, research findings, and stories that could be shared through Feather Friendly’s social media channels.
- Proactively suggest content ideas based on current industry developments, seasonal topics, and audience interests.
- Research competitors, industry developments, and relevant market trends.
- Verify facts, statistics, scientific claims, and sources before using them in company communications.
- Maintain a collection of relevant articles, research, quotes, and content ideas for future use.

Content Creation & Copywriting

- Research, write, edit, and proofread content for the company’s marketing and communication channels.
- Develop engaging and informative content for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Write captions, headlines, hooks, calls to action (CTAs), and copy for social media graphics, carousels, and videos.
- Develop educational content that explains bird-window collisions, bird conservation, and solutions for protecting birds.
- Create product-focused content that communicates product features, benefits, applications, and value to different audiences.
- Write blog articles, educational resources,



and LinkedIn newsletters.
- Develop customer stories, installation stories, project highlights, and case studies.
- Adapt existing content for different platforms and formats to maximize its reach and value.
- Contribute creative ideas and new content approaches that support the company’s marketing initiatives.

Website Content & SEO

- Conduct regular content audits of the company website to identify outdated information, unclear messaging, grammatical errors, and opportunities for improvement.
- Review, edit, and update website copy, product descriptions, landing pages, and other website content.
- Support SEO content optimization, including keyword research, page titles, meta descriptions, headings, and internal linking.
- Research relevant search terms and identify opportunities to improve organic search visibility.
- Ensure website content is accurate, informative, easy to understand, and consistent with the company’s brand messaging.

Brand Communications & Editorial Quality

- Maintain consistent brand messaging, tone of voice, and terminology across all communication channels.
- Ensure all written content reflects Feather Friendly’s brand identity, mission, and positioning.
- Translate complex scientific and technical information into clear, accessible, and engaging content.
- Proofread and edit company communications, including executive communications, CEO articles, LinkedIn posts, presentations, and external-facing materials.

Social Media Content & Community Engagement

- Support the development and execution of the social media content calendar.
- Research and suggest timely topics, educational stories, conservation news, and relevant quotes for social media.
- Actively engage with the audience across social media platforms by responding thoughtfully to comments, asking relevant follow-up questions, and encouraging meaningful conversations.
- Participate in conversations related to bird conservation, wildlife protection, and bird-friendly buildings to strengthen Feather Friendly’s presence as a knowledgeable and engaged voice in the community.
- Monitor ongoing conversations and engage with relevant discussions across social media platforms and online communities, including Reddit, while maintaining a professional and knowledgeable brand voice.

Content Coordination & Organization

- Coordinate content requests and writing deliverables with the Marketing & Design Lead.
- Manage assigned writing projects and deadlines.




- Maintain organized libraries of articles, research sources, approved copy, and published content.
- Ensure content is submitted for review and approval before publication.
- Communicate progress, potential delays, and resource needs in advance.
- Take ownership of assigned projects and follow them through to completion.
- Manage email correspondence with customers regarding company programs and initiatives, providing timely, professional, and informative responses.

Requirements

- Two or more years of experience in communications, marketing, journalism, public relations, content writing, or a related field.
- Post-secondary education in Communications, Marketing, Journalism, Public Relations, English, or an equivalent combination of education and experience.
- Exceptional writing, editing, proofreading, and research skills.
- Demonstrated ability to communicate complex or technical information clearly and accurately.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Excellent verbal and interpersonal communication skills.
- Experience collaborating with cross-functional teams.
- A curious mindset and a genuine interest in learning about technical, scientific, and conservation-related topics.

Preferred

- Experience in environmental, conservation, or science-based organizations.
- Experience writing blogs, articles, case studies, or other long-form content.
- Familiarity with website content management systems, social media platforms, and SEO best practices.

Technical Skills

- Microsoft Office Suite (Word, PowerPoint, Excel)
- Experience with Shopify or other content management systems
- Social media platforms (LinkedIn, Facebook, Instagram, YouTube)
- JIRA and Figma
- Basic understanding of SEO principles and content optimization
- Google Analytics (an asset)

Location, Commitments & Benefits

- The permanent full-time position is at our company headquarters in Mississauga, ON (not a remote position)
- Schedule: Monday to Friday, 9 A.M. to 5 P.M.
- Free parking
- Company laptop and cell phone provided.
- Benefits after three months
- Job Type: Full-time
- Salary: $50,000 to start. Reviewed after a three-month probationary period.
- Advantages: Extended dental and healthcare

Application Process Interested candidates, please submit your resume, cover letter, and two writing samples directly to Marketing & Design Lead Anastasiia Avdieieva at [email protected] with the subject line: Content Writer Application

Pay: $50,000.00 per year

Benefits

- Casual dress
- Extended health care
- On-site parking

Ability to commute/relocate:
- Mississauga, ON L5L 1X1: reliably commute or plan to relocate before starting work (required)

Experience:
- Communications/Content Writing: 2 years (required)

Work Location: In person

📌 Content Writer (Mississauga)
🏢 Feather Friendly® Technologies
📍 Mississauga